Now, he's taken on jcpenney and has already upped the ante. The Liz Claiborne shop is great. The jcp brand seems solid, somewhat like the Gap - clothes that will last 20 years. That's the kind of purchase I am looking to make. I gave away clothes about four years ago simply because I had had them for 15 years. I'll never make that mistake again. Their style and structure was timeless and I miss them.
In preparation for Ron's keynote, I felt I needed to visit a store.
Why hadn't I gone to jcp sooner? Well, the foreboding entrance. It seems I will be swallowed up into a cave. (I am married to an Architect, whose running commentary about the sorry state of design has become embedded in my psyche. Even my teenage daughter casts off the "That's bad design" aspersion to everything from building facades to can openers. A future Jony Ive?)
To get around the icky entrance, I entered through the mall entrance.
What hit me was that jcp is transforming from the inside out. It wasn't perfect, yet, inside, but I can see where it's going.
I love that the price is the price. No 99 cents at the end. I love that each time I turned a tag over to look at the price, it was more fair than I had expected. Most of the fabrics were not made of modal or ramie or acrylic, crappy fabric that is sewn into shoddy products. A recent Macy's internet purchase of a sweater described as 100% cotton came and was 100% acrylic. I will be returning that item, 100% sure of that.
So, I ended up with four shirts. In the hour and a half I spent there, I had covered only the second floor. Time for a second date soon.
jcp will continue its metamorphosis because Ron not only an innovator, he has patience. What a smart, kind and highly creative person to have as CEO.
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