Saturday, April 28, 2012

Introduction

It is easy to think that price is the driving decision for 90% of purchases made. But we all know it is more complicated than that.

I would love to go back to school and become a Social Economist. Ironically, I can't afford that right now as I've got a kid to send through college soon. 

But I thought it would be interesting to start by studying my own behavior: Why did I buy this over that? Why did I chose this store over the other? 

I am going to review ten purchases I made and why I made them. Then I am going to start with ten more. I think this will be fun and enlightening.